Todays customers are a formidable force. Digital natives in an always-on world, they not only own the shopping experience—they can also reconfigure it, at will.
They browse online, and often buy with their smartphones, yet they also like stores—as long as their in-store interactions are curated, not complicated. So, how do digital marketers keep up? Align your goals with the "4" pillars of the seamless customer experience; Know me, inform me, make it easy & engaging for me, and get it to me.