IO Digital


How to achieve a compelling customer experience through Digitisation?

Customer experience has evolved from a nice-to-have to a necessity in many industries. Winners use standout experiences to attract and retain business while reducing servicing costs and complaints. The rewards can be substantial, but execution is complex, requiring a complete reinvention of customer journeys and supporting processes. Only when a business has defined what that experience should be can it figure out how to build the processes and technologies needed to support it. By digitising these processes, the business can reduce costs, improve customer experience, capture value, and move to a next-generation operating model.


Being Digital : Perfect Weapon against Ransomware

Ransomware is a malicious software that encrypts — or locks up — data in the victim’s computing device. The attackers, after placing the ransomware, demand payment in return for the decryption key. They often request the ransom in the form of bitcoin, a difficult-to-trace digital currency. Payment obfuscation through bitcoin shows criminals’ growing savvy about covering their tracks. A report last year from the cybersecurity firm Symantec noted that “the majority” of new ransomware threats demanded payment through cryptocurrencies because they can provide anonymity and make it easier to launder the ransom they collect.


Customer Experience : The Next Competitive Battleground

Customers today are more cautious in their choices and interested only in getting obvious value for their money. They are well-informed ,smarter and selective in whom they elect to join. They are much quicker to leave if unhappy. They expect treatment which telegraphs that they are special, unique and not just one of the masses although the intensity of such behaviour can vary from industry to industry. This customer narcissism has been forged both through the pampering provided by service providers as well as their new found muscle to get their way in the marketplace.


Personalisation is the future

It’s becoming harder and harder to reach today’s consumers. Almost every marketer is creating and sharing new content about their brand every day. A good content strategy with an effective distribution plan no longer guarantees that your content will get seen by your target audience.


Technology and Women Empowerment

A growing number of political leaders, policy-makers and business leaders around the world understand the urgency of women empowerment. That’s because the imperatives are stronger than ever – not just to enable women to build better lives but because the unrealised talents and ambitions of women present a vital source of economic growth, at a time when the global economy appears to be slowing. It’s instructive that the global conversation about inclusive growth is taking place at a time when, according to the World Bank, less than half of women worldwide are employed, compared to three-quarters of men.


IO Digital : The New Face of Business Process Management

Todays customers are a formidable force. Digital natives in an always-on world, they not only own the shopping experience—they can also reconfigure it, at will. They browse online, and often buy with their smartphones, yet they also like stores—as long as their in-store interactions are curated, not complicated. IO digital was conceived with a thought that with changing world and means of communication BPO needs a change. To achieve this, we developed three verticals which help us in transforming your business effectively and efficiently. We strive to provide end to end solutions to your business problems. It means you reap the benefits of more integrated, scalable technology & back-end processes, as well as leveraging cross-channel marketing expertise, greater organisational flexibility & collaboration.